ABOUT SUGARANDVAPOR · EST. 2018
Hi Angel! We’re SugarAndVapor—three girls in Shanghai with a love for 2000s ✩🎧✧, soft goth 🕯️🖤, angelcore 👼 and all things romantic & coquette 🎀🦢.
It began in 2018 with Mia’s handmade jewelry in a tiny room at home. Today, our little world includes clothing, accessories and piercing jewelry. Come meet the girls and peek behind the scenes! 🧸📦♡
MEET THE GIRLS
Mia, her BFF Naomi, and her sister Elvira. Three different personalities, one very full studio. Meet the girls! 👯♀️🎀
✦represented by my cat ♡
Design, creative direction, product development and production oversight, alongside the brand’s visual identity and day-to-day operations.
✦represented by my cat ♡
The familiar voice behind customer care, plus video editing, Infringement & brand protection.
✦represented by my cat ♡
Order processing, packing and shipping—making sure every piece is carefully checked and ready for its journey to an Angel around the world.
OUR JOURNEY
Eight years of small beginnings, big feelings, and a studio full of ideas in the making. ♡
2018
Mia began making and selling handmade jewelry from a tiny room at home—one table, a camera and a growing collection of ideas.
2020
As the little shop became busier, Naomi joined Mia and helped turn a one-person project into a tiny team.
2021
We moved out of the home workspace and into our first studio: a small but meaningful new beginning.
2022
The Tiana Set became one of our most-loved designs, while our online Angelz community grew beyond 100,000.
2023—24
Elvira joined the team after college. Together, we expanded our collections and reached 200,000 followers.
2025
The Grunge Doll series received more love than we imagined. Growth pushed us to rethink what we wanted the brand to become.
2026
We’re slowing down a little to put even more care into what we do, keep refining the clothes we create, and take better care of the Angelz who love us. More thought, prettier pieces, and a little more love in every detail. ♡
This little brand’s story is still being written…
PRESS PLAY · INSIDE S&V
Come spend a little time with us—from our first office in 2021 to the everyday work behind your pieces. No perfect showroom, just our little working world. 🧵📦♡
We had finally moved out of our home workspace! It looks completely different today, but this is where that next chapter began. ♡
A little peek at the checking, preparing and packing that happens before an order makes its way to an Angel.
Adding our tags to the Holly Corsets—a small part of getting each piece ready to become yours.
Then, now, and all the little moments in between… 𓆩♡𓆪
OUR WORKDAY PHOTO DIARY 📸
Not every day looks the same. Some are for sketches and samples, some for filming, and others disappear into a mountain of orders. Here are a few corners of our everyday life. 🧸🧵
TO OUR ANGELZ, WITH LOVE
From that tiny room in 2018 to the studio you’ve just peeked into—thank you for being here. Your orders, outfit photos, kind messages and honest feedback have helped us keep going. The next chapter is still being written, and we’re so happy you’re in it. ≽^•༚•🎀
Thank you for choosing us. Let’s keep creating stylish and dreamy moments together! 💋💋